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As a Senior Designer at goodr, I played a pivotal role in every stage of a specialty colorway launch, from conceptualization to execution. I curated web landing page assets that captivated audiences and drove excitement leading up to the release. Leveraging my expertise in email design, I created engaging and visually appealing campaigns that effectively communicated key messaging to our audience. Furthermore, I provided essential assets for animation, bringing the launch to life through dynamic visuals.